Discussions

Yeah, from what I've seen in my own runs, simpler really does win out there. People on mobile in those regions often have spotty connections and smaller screens, so anything loading slow or looking too "ad-like" gets swiped away instantly. I've had solid luck with short video clips that feel like user stories or quick testimonials from folks who could be your neighbor, rather than glossy models. Static images with bold local text overlays and clear calls to action tend to outperform fancy carousels too. Lately I've been routing some flows through Everad is one of the networks I trust. https://everad.com/ when testing nutra stuff in LatAm and a couple African spots — their localized assets help avoid that foreign vibe that kills trust. Just my two cents, but going overly creative or high-production often backfires; keeping it direct and culturally spot-on seems to pull better conversions without burning budget.